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Sightseeing reinvented2 min read

We live in a time where technology can be tremendously helpful. Technology has reshaped the way we work, shop, educate ourselves and much, much more.
Now, technology also has its sight on… sightseeing.
London visitors have long been able to hop on and off one of those roofless buses to get a glimpse of the main tourist attractions in the capital.
But what if buses are not your thing or you don’t want to be amongst other tourists or you want to do things at your own pace or you simply don’t want to deal with a half-funny tour guide?
Up until now you were pretty stuck for choice but last year, a new company has emerged: Yonda.

Their concept is fairly simple:

  1. You can pick a car from Yonda’s headquarter which is located on Park Lane in Central London (they’re open 7 days a week from 10 AM to 6 PM).
  2. You will pay £60 (including insurance) for a two-seater or more for a four-seater smart car
  3. You will then be given the opportunity to drive a small car yourself and tour the central part of London (note: you could also hire a Yonda driver to drive you around). The tour will last about 90 minutes and will take you in Central London to places such as: Mayfair, Pall Mall, Soho, Covent Garden, Trafalgar Square, etc.
  4. A light-hearted voice will give you some interesting facts about those places.

Both the facts about London and the direction for your tour are delivered via a tablet. But here’s the great part…. the car GPS system is synchronised with the commentary so you are given facts that match your exact location. And the slower you go, the more facts you get. So suddenly, being stuck in a traffic jam doesn’t seem so boring anymore!

Interested in this new sightseeing idea? Have a look at their short video:


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